How to read Taboola and MGID reports, and what to optimize every week
Publisher-level CPA, block lists, bids by site and widget, creative fatigue and the weekly routine that keeps native campaigns profitable.
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Native advertising, explained by the people who run it
Long-form, practical articles on Taboola and MGID: how the channel fits a growth plan, how to set accounts and tracking up properly, how to make creative that belongs in a content feed and how to read the reports every week. Written by the Mestrel America team from day-to-day work, not from vendor decks.
Headlines, thumbnails and pre-landers: creative strategy for content feeds
Testing cadence, compliance and story structure for creative that earns a click next to editorial headlines and keeps its promise on the page.
Setting up Taboola and MGID from zero: accounts, pixels, conversion rules and landing pages
The order we follow to open accounts, install the Taboola Pixel and MGID sensor, define conversions and prepare pages before the first dollar is spent.
Why native advertising on Taboola and MGID in 2026, for brands that need scale beyond search and social
Where native wins, where it does not, how discovery intent differs from search intent and which businesses should take the channel seriously this year.
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