A native advertising agency that does one thing well
Mestrel America has specialized in native advertising on Taboola and MGID since 2021. We are a US-based team that builds the whole system a business needs to make the channel work: the website, the accounts, the tracking, the creative, the management and the reporting.
Specialists since 2021
We started in 2021 with a simple observation. Plenty of agencies offered native advertising as one line on a long list of services, and very few did it well, because native is not search and it is not social. It is bought at the publisher level, won with editorial-style creative and lost on landing pages that were never designed for a reader who did not ask to see them.
So we built the agency around that one channel on two networks. Taboola and MGID give us different publisher footprints, different bidding tools and different review processes, and running both lets us spread risk and compare performance honestly. We have taken many clients from nothing, no site, no accounts and no tracking, to a working native program with a measurable cost per acquisition and a clear monthly rhythm.
We do not claim to be an official partner of either platform. We are an independent agency that knows the platforms deeply because we work inside them every day.
Full service, one accountable team
Most native campaigns fail at the seams: the media buyer blames the landing page, the web developer blames the traffic, and the analytics person was never told what to measure. We remove the seams by owning every piece. The person who writes the headline also sees the publisher report. The person who builds the pre-lander also reads the scroll data.
Every client gets a weekly meeting, a dashboard that refreshes daily, a monthly report written in plain language and a monthly roadmap. You always know what we did, why we did it and what comes next. If something did not work, you hear it from us first, with a plan.
And you own everything. Accounts in your name, pages on your domain, dashboards and documents in your workspace. We are confident enough in the work to make leaving easy.
What we hold ourselves to
Honest creative only
No fake urgency, no invented quotes, no misleading before-and-after images, no clickbait that the page cannot deliver. Native works best, and lasts longest, when the headline keeps its promise.
Decisions from data you can audit
Every block, bid change and budget shift traces to a publisher, creative or device report you can open yourself. We show the evidence in the weekly meeting, not just the conclusion.
The page is part of the media buy
A better pre-lander lets us pay more per click and reach more publishers at the same cost per acquisition. We treat landing pages with the same weekly attention as bids.
Compliance protects the business
Taboola and MGID policies exist to keep readers and publishers safe. Following them carefully keeps your accounts alive and your brand credible. We pre-check everything before review.
Plain language
Reports and meetings use words an owner understands. Jargon only when it is the actual name of a feature, and then we explain it.
Say no when it is right
If your offer, margins or budget do not fit native advertising, we tell you in the proposal and suggest what to do instead. We would rather lose a sale than run a program we do not believe in.
US businesses with an offer worth reading about
Native advertising rewards offers that benefit from explanation. We work with companies across the United States in these areas, from first-time advertisers to teams adding a channel to an established mix.
Local and home services
Roofing, solar, HVAC, remodeling, legal and financial services with a quote or consultation step that an advertorial can set up well.
E-commerce
Products with a story to tell: ingredients, materials, a founder's reason, a comparison against the usual option.
B2B lead generation and SaaS
Problems worth an article, long sales cycles, and buyers who read industry publishers where native placements appear.
Health and wellness
Supplements, devices, clinics and programs, run strictly within Taboola and MGID policies on claims and imagery.
Education
Online programs, certifications and schools that need a patient explanation before a request for information.
Real estate
Developments, communities and services where a listicle or guide earns the inquiry a banner never would.
Financial and insurance
Compliant, educational pre-landers for products that readers research before they commit.
Subscription and apps
Trials and sign-ups where the pre-lander does the explaining and the app store or checkout closes.
Why we only do native, and why on two networks
Specialization is a trade. We give up the convenience of being your one agency for everything, and in return we know one channel at a depth a generalist cannot reach. We know which publisher sections tend to send readers who convert for a quote offer and which inflate clicks. We know how Smart Bid behaves after a block list change, how long a thumbnail lasts before fatigue shows in the click-through rate, and what gets a pre-lander rejected on the second review but not the first.
Running both Taboola and MGID is part of the same logic. They reach overlapping but distinct publisher inventory, their bidding tools differ, and their review teams interpret policies differently. Testing the same offer on both gives us an honest comparison and a hedge: if one network tightens a policy or changes an algorithm, the program keeps running on the other.
If you need search, social or video advertising, we will tell you so and recommend you find a specialist for it, the same way we would want to be found.